In his 20th February speech announcing the new Croydon Growth Zone, Chancellor George Osborne said: “Attracting investment and improving connectivity are vital for helping businesses large and small to create more jobs here in London.”
Future of London has been hearing that call from its members and wider network for some time, and is launching a multi-part programme on local inward investment efforts that target employment as much as property development.
As the Capital’s boroughs compete with each other – and with commercial and industrial centres across Europe and beyond – finding a balance between “all comers” and “perfect partners” is key.
On Wednesday 11th March at a bonus NLA panel at MIPIM, Future of London board directors Stewart Murray and Pat Hayes will take part in a scene-setting discussion on borough approaches to date, on what constitutes ‘success’ – and on what will help authorities attract the investment they need to fulfil employment goals, in tandem with developing housing and commercial space.
That panel is accompanied by a new Future of London briefing that provides pan-London context and starts to look at borough strengths, weaknesses and emerging USPs. The briefing (link below) was kindly supported by ING Media, Arup and Urban Graphics, all of whom work with local authorities in identifying, assessing and promoting their assets.
A longer, more in-depth report will be produced over the summer. There are still opportunities to participate and/or co-sponsor this piece of work.
Briefing excerpt: London’s economy and its leading role as an employer appear to be firmly back on track, with an additional 861,000 jobs projected to 2036. That growth won’t be distributed evenly across the Capital, but local authorities are working hard to secure a share of it, making jobs and skills development key targets along with housing and development.
Responding to investor priorities, preparing for sector shifts and having a clear case for investors – including a strong USP – will help them make the most of the growth to come.
This high-level briefing outlines London’s strengths and key borough metrics, touches on relocation factors affecting the Capital, and provides glimpses of three local authority approaches to inward investment.
Future of London’s full report, for release in autumn 2015, will assess and share that borough-level experience. Are those who’ve embarked on this path succeeding? What tools are they using, and what constitutes success? What are other cities doing? For those just getting into gear, where to start?
Please get in touch if you’d like to participate in the full report:
Details for the MIPIM talk, kindly added by NLA to its discussion schedule:
Venue: London Stand – NLA Forum, main stage
Wednesday 11th March, 09:30 – 10:00 AM
Leanne Tritton, Founder and Managing Director of ING Media
Jerome Frost OBE, Director and UKMEA Leader of Consulting, Arup
Pat Hayes, Executive Director, Regeneration & Housing, London Borough of Ealing
Stewart Murray, Assistant Director, Planning, Greater London Authority
Jo Negrini, Executive Director, Place (Acting), London Borough of Croydon
Print copies and FoL’s 2015 Prospectus will be available at MIPIM – ask at the discussion or at member stands including the GLA, Croydon, Ealing, Haringey, Hounslow and Lambeth. You can also request a copy from FoL: firstname.lastname@example.org